As Vice President of Brand Marketing at Zillow Group, Alissa leads the cross-functional effort to strengthen the Zillow brand’s relationship with customer and consumer audiences. She previously served as the vice president of marketing for the company’s Trulia brand.
Alissa has nearly 20 years of consumer marketing and product management experience, having helped build brands impacting the most meaningful moments in a person’s life. Before joining Zillow Group, Alissa served as the first marketing leader at Counsyl, a genetic testing innovator, developing the consumer and clinical marketing that led to steep revenue growth. Prior to that she built her career growing numerous beloved brands through strategies focused on the customer, including Ancestry, BabyCenter, and Clorox.
Alissa earned a Bachelor of Arts in history from Northwestern University and a Masters of Business Administration from the Stanford University Graduate School of Business.