It’s well known that other Web sites can utilize Zestimates to provide content to their visitors — there are a number of sites (Yahoo! Real Estate, Redfin, ZIPRealty, Southern WInds Realty, Prudential California, etc) in the Zillow API Network that utilize that functionality. What’s less commonly known is that Zillow syndicates a wealth of neighborhood and city demographics, home value, and real estate data via the Zillow API. Banks.com is a great example of a site that has utilized our API to display compelling local content to their audience looking at local real estate information. Below is a screen shot of the Seattle, WA page on Banks.com.
Particularly for those who are in the camp that believes consumers want to research geographic areas prior to looking at specific listings, adding city and neighborhood home value trends and demographics, test scores, and local points of interest is a great way to built content relevant to your home buyers purchase path.