At Zillow Group, we’re laser-focused on improving — demystifying, streamlining and de-stressing — the experience of buying and selling a home. This commitment is at the heart of everything we do, and we do this arm-in-arm with you, real estate professionals on the front lines with buyers and sellers. We’re excited to announce an investment that will enable you to better serve customers and grow your businesses: Zillow Group has signed an agreement to acquire Follow Up Boss, one of real estate’s leading customer relationship management (CRM) systems.
We know Follow Up Boss is beloved by teams and agents, providing a central hub to stay organized and engage customers, close deals and grow teams. As part of Zillow Group, Follow Up Boss will be able to invest further in new products and features to help you supercharge your businesses to exceed the needs of today’s home buyers and sellers.
- Follow Up Boss will remain an independent brand, and continue serving its entire existing client base across the industry, regardless of whether those clients engage with other Zillow Group platforms.
- Zillow Group will continue to support third-party CRM integrations on the Zillow Premier Agent app, giving you the option to work in your CRM of choice and avoid duplicate data entry.
- Follow Up Boss also plans to continue supporting its vast ecosystem of third-party integration partners, enabling you to keep using your preferred systems seamlessly.
We’re energized by the opportunity ahead with Follow Up Boss joining Zillow Group. Our investment in the future growth of Follow Up Boss will, in turn, help to fuel the growth and success of our industry, giving real estate teams and agents powerful new tools and services to build their businesses and help more people buy and sell.
Still have questions? We have answers!
Q: Will Follow Up Boss continue serving all existing clients?
A: Yes! Follow Up Boss will continue serving its existing clients, whether they currently work with Zillow Group in other capacities or not. The same experience clients enjoy today with Follow Up Boss will continue. We’re really excited to invest in the future growth of this platform for agents across the industry.
Q: Will it only be available to Zillow Premier Agents?
A: No. Follow Up Boss is beloved by many agents, including many Zillow Premier Agent partners, and the company will continue working with agents across the industry.
Q: How will this software improve the Zillow Premier Agent experience?
A: Approximately 100,000 users, including agents and teams across the industry, utilize Follow Up Boss as a CRM because a robust CRM helps them organize and engage customers, close deals and build teams. We believe Follow Up Boss does this incredibly well in support of their clients. Zillow Group’s investment in Follow Up Boss will accelerate product development, helping agents who leverage the product to be more productive and close more deals.
Q: Will Follow Up Boss services be free to Premier Agents or ShowingTime+ clients?
A: No. These services are separate, so Zillow Premier Agents and ShowingTime+ clients who leverage Follow Up Boss will continue paying through their existing plan and pricing model.
Q: Is Follow Up Boss replacing the Zillow Premier Agent app?
A: No. Follow Up Boss does not replace the Zillow Premier Agent app because the Premier Agent app is not intended to be a full-featured CRM. The Premier Agent web and mobile tools will continue to support core contact and pipeline management in the same way they do today, and will integrate with both Follow Up Boss and other third-party systems.
Q: What’s new for those of us who use both Follow Up Boss and the Zillow Premier Agent app?
A: The existing integration between the Premier Agent app and Follow Up Boss has been very successful. We are excited to build on this strong foundation with even deeper integrations that deliver greater value to Zillow Group’s customers and partner agents.
Q: As an agent, what will happen to my existing relationship with Follow Up Boss?
A: Follow Up Boss clients will enjoy the same experience they have today. Follow Up Boss will remain an independent brand and continue serving its existing client base across the industry with a focus on driving agent and team success. The leadership team will continue with the same level of oversight and autonomy that drove success through the years. By partnering with Zillow Group, Follow Up Boss will be able to innovate technology faster, take advantage of more advanced marketing tools, and supercharge the experience for agents leveraging Follow Up Boss as their CRM solution.
Q: I’m not currently a Follow Up Boss client. Will I have the opportunity to become one?
A: Yes! Follow Up Boss will remain an independent brand and product serving its existing — and new — client base across the industry. If you are looking for a CRM to help manage your business, Follow Up Boss helps agents be more productive and close more deals.