Zillow Partners With Yahoo! Real Estate

Once the integration of listings from Zillow is complete, all for-sale listings on Yahoo! Real Estate will be provided by Zillow.

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Heads up agents, brokers, home shoppers, home sellers and builders — we have exciting news to share with you.

Today, Yahoo! Real Estate and Zillow announced an exclusive partnership that will offer advertisers a single channel to reach across both sites. Zillow will exclusively sell advertising to real estate agents and brokers on Yahoo! Real Estate and Zillow will supply its 4 million for-sale listings, as well as ZestimateĀ® home values, to Yahoo! Real Estate, creating a convenient one-stop advertising solution that brings together the second- and third-largest real estate websites.

Once the integration of listings from Zillow is complete this fall, all for-sale listings on Yahoo! Real Estate will be provided by Zillow, which will give agents and brokers significantly more exposure for their listings and their advertisements.

More specifically, here’s what this means for you.

Agents and brokers – Zillow will immediately begin coordinating local advertising sales across the two sites, extending the successful Zillow Premier Agent program to Yahoo! Real Estate. Existing Zillow advertisers will be the first to be offered the opportunity to add Yahoo!, so contact a Zillow sales representative today. Also, once your listings begin appearing on Yahoo! Real Estate later this year (via Zillow), you will have one less listings feed to maintain.

Home shoppers – Soon the Zillow home shopping experience you know and love will be on Yahoo! complete with core home details (number bedrooms and bathrooms, square feet) in addition to Zestimates, price history, listing description, etc.

Home sellers – Selling your home got a whole lot easier since your listing will now appear on both the second-and third-largest real estate websites.

Home builders – Zillow and Yahoo! expect to work together in the sale of display advertising on Yahoo! Real Estate to new home builders, real estate agents and brokers. Stay tuned.

Zillow has a long-standing history of partnership and collaboration with Yahoo! dating back to Zillow’s launch in 2006, when Yahoo! Real Estate added Zestimates to their website. Today, the partnership has evolved into a much more comprehensive relationship with significant implications for Zillow’s growth. This partnership symbolizes an industry-wide recognition of Zillow as the leading real estate marketplace for homeowners, buyers, sellers, renters, real estate agents, and mortgage professionals to find and share rich information about homes.

It’s rewarding, and incredibly exciting to build upon our very successful relationship with Yahoo! to bring the most scalable and effective digital marketing option to the real estate industry.