Today’s home buyers want listings that are more than photos and facts — they want a rich experience, and Zillow® ShowcaseSM gives them that and more.
Showcase is Zillow’s premium listing experience, bringing homes to life with stunning visuals and innovative technology. With Showcase, buyers don’t just scroll through a home — they explore it. Sellers see their property presented in the best possible light. And agents stand out by marketing themselves with a professional, modern listing experience that highlights their brand and delivers real results.
Virtual Staging: Helping buyers imagine what’s possible
New to Zillow Showcase listings, Virtual Staging helps buyers picture themselves in a home, turning imagination into possibility.
On Showcase listings, clicking or tapping the Virtual Staging icon allows buyers to choose from curated design styles — including modern, Scandinavian, industrial, midcentury, luxury, coastal and farmhouse — and then watch as AI restyles the space.
Shoppers can:
- Swipe between views to compare the original and staged photo in real time.
- Refresh the look with new furniture arrangements within the same style, offering fresh inspiration.
- Clear the room entirely to see it as a blank slate, ready for their imagination.
Fast and flexible, Virtual Staging makes every Showcase listing feel more personalized, polished and inspiring.
SkyTour: Bringing listings to life from above
While Virtual Staging transforms the inside, SkyTour brings the outside to life. With SkyTour, available on select Showcase listings, buyers can explore a property’s exterior and surrounding area with a smooth, interactive, drone-like experience, right from their phones or computers.
Unlike traditional drone videos, SkyTour is fully interactive. With simple, intuitive controls, shoppers can:
- Explore the exterior from multiple angles and elevations, moving smoothly around the property.
- Zoom in on details like yards, decks or driveways, getting a closer look at these features.
- Understand the setting by seeing how the home connects to its surrounding neighborhood.
Behind the scenes, SkyTour uses an advanced rendering technology called Gaussian splatting to transform drone footage into a real-time 3D model. As product manager Steve Anderson explains:
“We want it to be under the user’s control, not just a scripted video. We want people to position the viewpoint where they want to look.”
For buyers, SkyTour delivers valuable context that static photos can’t provide, helping them feel confident about a property before they visit in person. For agents and sellers, it’s a tech-forward feature that helps listings stand out in a competitive market by showcasing homes in ways that grab attention and inspire buyers to schedule a tour.
Zillow 3D Home interactive floor plans: Seeing the flow of a home
SkyTour shows buyers how a home fits into its surroundings, and Zillow 3D Home’s interactive floor plans show how it flows on the inside. Together, these tools give shoppers a complete picture, inside and out.
The AI-powered floor plans go beyond static blueprints by combining layout and design context to create a dynamic, easy-to-navigate experience.
Shoppers can:
- See how rooms connect to understand the home’s flow.
- Visualize daily life before ever stepping inside.
For buyers, interactive floor plans build confidence in deciding whether a home truly fits their needs. For agents and sellers, the floor plans drive deeper engagement, keep shoppers on the listing longer, and create stronger emotional connections that help homes stand out in a digital-first marketplace.
Why Showcase matters
Showcase offers more than a beautiful listing — it delivers results:
- For buyers: Clarity, confidence and inspiration when shopping for a home.
- For sellers: AI-driven features that highlight their property and attract more high-intent buyers.
- For agents: A premium, differentiated set of tools. Showcase listings see 79% more page views, 76% more saves and 91% more shares compared to similar nearby non-Showcase listings on Zillow. With this visibility, agents using Showcase can differentiate themselves from other agents, reinforcing their brand and expertise in the market.
Showcase is the pinnacle of Zillow’s AI-powered innovations, but it’s part of a broader ecosystem. From the Zestimate® — trusted valuations for more than 104 million homes — to its natural language search that lets shoppers find homes using everyday phrases, Zillow is using AI to simplify and personalize the home journey.
Setting the stage for the future
The future of real estate isn’t just about transactions. It’s about imagination, confidence and possibility. With Zillow Showcase, we’re investing in AI-powered, interactive real estate media that gives agents the tools to create the modern home shopping experiences expected by consumers.
And as we continue to expand the role of AI across the home journey, our focus remains the same: helping more people get home.