Browsing beautiful dream homes on Zillow? Zillow’s new collaboration with Disney offers the chance to explore a total nightmare: the Haunted Mansion listing.
Leading up to the movie opening in theaters on July 28, this collaboration celebrates Disney’s new frighteningly fun Haunted Mansion, with a special campaign launching today that includes a co-branded commercial and an immersive, spooky custom listing on Zillow. The combination brings together a beloved Disney franchise and Zillow’s industry-leading technology that helps people not only find the home of their dreams, but also connect with an agent who can help them make it a reality.
The “close call” commercial spotlights the critical role agents play in getting customers the right (unhaunted) home, and the interactive listing allows people to journey through dark corridors, eerie chambers and creepy corners, all from the comfort of their own (hopefully not haunted) home. Watch as the video walkthrough showcases how, with just a few clicks, people can seamlessly transition between captivating photos, the interactive floor plan and the virtual 3D tour. Discover the layout of the mansion in detail as hauntingly beautiful photos seamlessly connect to their exact locations within the mansion through the highlighted floor plan overlay.
While Zillow isn’t going into the haunted-house business, it does offer truly unique listings every day – and an easy way to connect with an agent who can help take the fear out of the homebuying experience.