Zillow expands integrated home-buying experience to additional markets 

Seattle, Oklahoma City and fifteen markets in Florida to become enhanced markets

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Zillow is bringing an integrated home-buying experience to life in select areas we call enhanced markets. In these markets, we are laying the foundation for customers who come to Zillow to be able to easily move through a traditionally complicated process in a more intuitive and seamless way with the expert guidance of Premier Agent partners and Zillow Home Loans loan officers.

Financing: A critical first step for buyers

We are starting with tackling the biggest hurdle for home buyers: financing. Understanding financing options is a critical first step for home buyers. Nearly 80% of homes purchased are financed with a mortgage¹, and shopping for a mortgage is the starting point for about 40% of all home buyers².

Empowering buyers with integrated financing

With integrated financing, we are weaving together all the crucial components buyers need to successfully finance their next home.Buyers can easily request financing information online and use resources, such as an affordability calculator, to learn more about what their potential monthly mortgage payment may be as they begin to set a budget. They can also seek pre-approval for financing and receive consistent, timely updates on where they are in the process. 

Simplifying touring 

We are also simplifying other parts of the process, including touring in enhanced markets and beyond with Real-Time Touring. In more than 120 markets nationwide, buyers have access to Real-Time Touring, which makes booking a home tour for a day and time convenient to the buyer, agent and homeowner almost as easy as making an online restaurant reservation.

A seamless experience for more buyers and partners 

This experience is available in 19 enhanced markets and will expand to 17 additional markets at the end of August. At that time, we will have 36 active enhanced markets, which brings us closer to our goal of launching 40 markets by the end of 2024. These 17 new markets include 15 in Florida as well as Oklahoma City and Seattle. This experience is currently available in the following markets: 

▪️ Los Angeles
▪️ Sacramento
▪️ San Diego
▪️ Denver
▪️ Phoenix
▪️ Atlanta
▪️ Raleigh
▪️ Charlotte
▪️ Durham
▪️ Las Vegas

▪️ Orlando
▪️ Riverside
▪️ Austin
▪️ Houston
▪️ Dallas
▪️ San Antonio 
▪️ Portland, Oregon
▪️ Chicago
▪️ Minneapolis

¹2022 Profile of Homebuyers and Sellers, per the National Association of REALTORS®    

²Zillow internal estimates   

*This blog post contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 that involve risks and uncertainties, including, without limitation, statements regarding our roll-out of enhanced markets. Statements containing words such as “may,” “believe,” “anticipate,” “expect,” “intend,” “plan,” “project,” “predict,” “will,” “projections,” “continue,” “work toward,” “opportunity,” “would,” “could,” “strive,” “target,” “commit,” or similar expressions constitute forward-looking statements. Forward-looking statements are made based on information currently available to management, and although we believe the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee these results. Differences in Zillow Group’s actual results from those described in these forward-looking statements may result from actions taken by us as well as from risks and uncertainties beyond our control. For more information about potential factors that could affect our business and financial results, please review the “Risk Factors” described in our Annual Report on Form 10-K for the year ended December 31, 2023 filed with the Securities and Exchange Commission (“SEC”) and in Zillow Group’s other filings with the SEC. Except as may be required by law, we do not intend, and undertake no duty, to update this information to reflect future events or circumstances.