On National Voter Registration Day (September 22), Zillow launched a new service that provides renters with an easy, automatic way to register to vote in their new location. The resource is available to all rental customers using Zillow nationwide. Renters can also use it to verify their voter registration information is current.
“Moving can be a stressful time, and renters already have a lot on their plates. Zillow’s new voter registration resource reaffirms our commitment to making it easier to move from one home to the next,” says Dawn Lyon, Chief Corporate Relations Officer at Zillow. “The renter voter registration and election resource supports our customers and complements the resources and paid time off Zillow is providing to our employees to help them exercise their right to vote.”
Support and partnerships
In addition to providing employees with voter registration and ballot information, Zillow is providing its employees up to eight hours off from work with pay to cast a ballot and/or serve as a poll worker from October 6 until the November 3 general election
Removing barriers to civic engagement
Studies show that the top cause of low voter turnout is barriers to accessible voter registration information. Where some places require landlords to provide this data to tenants, Zillow has provided this tool to customers nationwide as a standard feature in the rental process. This additional voter service is another valuable resource for renters who use Zillow Rentals as a one-stop-shop for all their home journey needs.
How it works
Renters who sign their next lease through Zillow Rentals will be prompted to register to vote once they submit their signed documents. The prompt will direct renters to a new Zillow Votes registration page. This page automatically directs people to voter registration databases and resources for the jurisdiction in which the lease was signed.