Seller strategies report

Essential tips for selling in today’s market

Serious sellers shouldn’t just put out the for-sale sign and wait for the offers to roll in. Based on Zillow research, the following seller strategies report gives you the information you need to sell your home now.

line chart

Want to sell now? Know the market

More homes for sale is welcome news for buyers on the hunt for their next home this spring. It’s also more evidence that homeowners are less likely to wait around for lower interest rates before they sell, according to the latest monthly report from Zillow. Homes priced and marketed correctly have a good chance of selling quickly — just not at the light speed that was common during the pandemic.

Get the info home sellers need right now

Maximize exposure with high-tech listings on Zillow

Screen appeal is the new curb appeal. Listings on Zillow serve as the first impression for many curious buyers and making a property stand out is key – new AI-powered Showcase listings capture more views, sell faster and for 2% more, a bonus of more than $9,000 on the average home.¹

What buyers want to see — and how they want to see it:

Showcase listings blend high-resolution scrolling images, room-by-room photo organization, interactive floor plans, a floor plan on the map and other features into a beautiful, AI-powered listing that will give shoppers a deeper understanding of the home virtually before they ever step inside.

Learn how Showcase is selling homes for faster and more money

Flaunt the right features

New Zillow research shows that home buyers are willing to pay as much as 3.1% more for decked-out backyards.

Homes with desirable backyard features, such as an outdoor TV, outdoor shower, pizza oven and bluestone patio, fetch higher-than-expected sale prices when those features are mentioned in a listing description. Six of this year’s top 10 features that help homes sell for more are outdoor features, signaling that the pandemic-era demand for functional outdoor space remains. Sellers would be wise to flaunt these features in their listing description if they’ve got them.

More on features that improve a home’s selling potential

man and woman looking at laptop computer screen

Trendy features that help homes sell faster

By staying attuned to emerging trends, you can give your home the edge it needs to attract buyers and seal the deal swiftly.

Trendy features such as rounded corners popular in contemporary furniture design, a plant ledge (#plantparents) or statement terrazzo tile can help a home sell faster than expected. These hip features are particularly appealing to younger millennial and Gen Z buyers, and can boost competition for a home.

2024’s hottest home trends

Common mistakes that can cost you

A Zillow survey finds that 84% of Americans who sold their home for the first time in the past two years wish they had done at least one thing differently — and 87% think doing something differently would have helped get them a higher sale price.

The most common regret is pricing the home too high or too low. Choosing the right price for a home is challenging in a market where there are few comparable home sales. It is more important than ever to hire a skilled local real estate agent who will have the right pricing strategy to attract the most buyers.

Avoid these four common seller’s regrets

Improvements can help your home sell

One-quarter of recent first-time sellers think they could have gotten a higher sale price if they had invested in more home improvements and repairs. Investing in projects that result in a high ROI, such as interior painting, carpet cleaning and landscaping, can boost your home’s online — and in-person — curb appeal.

Create a tour that sells

Need a trusted guide? Find a Zillow Premier Agent partner in your local area.

And find many more resources for home sellers in our

Zillow Buyer’s Guide

 ¹All claims are based on the data available here.