A new StreetEasy survey finds that recent home sellers in New York City are more likely to be stressed about putting their home on the market (79%) than they are about other life events, such as planning a wedding (76%), finding a job (70%) and even getting a root canal (65%). Why are sellers stressed? Their most common challenges include the negotiation process (45%), figuring out their home’s value (43%), and finding a listing agent they trusted (42%).
To help homeowners navigate the complex selling process, StreetEasy®, the Zillow brand built specifically for NYC, is launching a new suite of tools and services. Rolling out just in time for the spring home shopping season, the StreetEasy Concierge℠ service, along with tools that include the Owner Dashboard and Listing Performance Dashboard, delivers an objective, data-driven approach to selling a home in NYC.
“Selling a home is unlike selling any other asset; it’s complicated, personal and emotional,” said Nick Smith-George, StreetEasy’s senior director of growth strategy and operations. “Alongside guidance from an expert, there’s an opportunity for more data-driven decision-making in the process, to give sellers the confidence they need in this market.”
At the core of StreetEasy’s new offerings is StreetEasy Concierge. This high-touch service allows homeowners to connect with a dedicated guide to help them understand the NYC selling landscape and StreetEasy’s tools for selling. The home sellers’ concierge uses StreetEasy’s expansive data to match them with an agent who has a track record of success in selling similar homes, helping them sell for more money in less time. On average, top StreetEasy experts sell homes for around 12% above the market asking price and a month faster than the market average.
Nearly 1 in 5 (19%) of sellers surveyed regretted working with an agent they did not like, and 1 in 4 regretted listing their home at an asking price that was too low. “Many sellers rely on the recommendation of a friend or family member to find an agent,” says Carlo Romero, a StreetEasy concierge. “Oftentimes, those agents don’t have the specific expertise that the seller needs. It’s rewarding to put our data to work and help connect sellers with the very best agent for them to sell their home in this competitive market.”
Also new for NYC, StreetEasy’s Owner Dashboard is a centralized hub for homeowners to easily assess the value of their home, calculate selling costs specific to NYC, and see local market trends to help them decide when to sell and for how much. The Listing Performance Dashboard allows sellers with a listing on StreetEasy to view real-time data on their listing’s performance, together with market comparables, to help inform their selling strategy in partnership with an agent.
These new offerings are part of StreetEasy’s continued focus on building solutions to make the home-buying and -selling process seamless for New Yorkers and their agents. For listing agents, this expansion will help them gain new connections to motivated sellers over time and empower them with real-time data to better support their clients.
StreetEasy’s other homeowner and seller offerings include For Sale by Owner tools, Featured Listings, and a Data Dashboard to explore data about the sale price to list price ratio and median days on the market in their neighborhood. NYC homeowners who are thinking about selling should also consider new StreetEasy data on the best times to list for the highest price and shortest time on the market, along with the NYC neighborhoods where sellers have the upper hand.
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Survey was conducted online in the U.S. by The Harris Poll on behalf of StreetEasy among 756 U.S. adults ages 18 and older who have bought (n=251), sold (n=250) or rented (n=255) a property in one of the five NYC boroughs in the past five years. The survey was conducted November 18–December 27, 2022. Respondents were selected from among those who have agreed to participate in our surveys. The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For this study, the sample data is accurate to within + 5.5 percentage points using a 95% confidence level. This credible interval will be wider among subsets of the surveyed population of interest. For complete survey methodology, including weighting variables and subgroup sample sizes, please contact press@streeteasy.com.
StreetEasy is an assumed name of Zillow, Inc., which has a real estate brokerage license in all 50 states and Washington, D.C. See real estate licenses. StreetEasy Concierge team members are real estate licensees; however, they are not your agents or providing real estate brokerage services on your behalf. StreetEasy does not intend to interfere with any agency agreement you may have with a real estate professional or to solicit your business if you are already under contract to purchase or sell property. For FSBO postings, the StreetEasy Concierge is meant to provide insight to improve your posting performance on StreetEasy and may refer you to a real estate professional based on your specific needs.
StreetEasy data, 2012–2022
Disclaimers: StreetEasy valuation is our estimate for a home’s market value and is not an appraisal. Use it as a starting point to determine your home value and monthly rental price.
StreetEasy earns a referral fee from successful experts’ transactions, at no cost to the buyer or seller. Experts must meet StreetEasy’s standards of service and market expertise. Agents in our Experts Network have closed deals on homes similar to the seller’s or similar to homes the buyer is searching for. We measure their performance to ensure buyers and sellers get top-notch service.